E-Liquid is the flavoured mixture that is added to your e-cigarette. The vape juice is added to the vape tank component of your kit, and when heated the flavoured liquid evaporates and creates a water based vapour that is inhaled and exhaled.

Made up of four ingredients (rising to 5 with the addition of nicotine); the core ingredients used are:

Each of these ingredients are safe to be vaped, however the liquids can be dangerous if swallowed directly or if it comes into contact with skin. Each of the ingredients used will be listed on the packaging.

Two core ingredients used in making e-liquid are PG and VG. Within each bottle of e-liquid 95% of the liquid solution is glycerin/glycol (PG & VG), the remaining 5% is made up of the flavouring and nicotine.

Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

When buying e-liquid you’ll see that the PG/VG is marked as a ratio.

Propylene Glycol is a clear, flavourless additive that has a similar viscosity to that of water. PG is the ingredient within e-liquid that gives a throat hit and also serves to carry the flavour.

Higher PG e liquid is usually used in lower powered, mouth to lung pen devices as its thinner consistency is easier to vaporise than VG. High PG liquids are typically higher in nic strength, and will give a closer replication of a traditional cigarette therefore are most popular with first time vapers.

PG is used in a variety of different day-to-day items, including food products and medicine.

Vegetable Glycerin is a much thicker consistency and is made from a vegetable base. Non toxic, Vegetable Glycerin has a sweet taste and is the ingredient within the liquid mixture that’s responsible for producing the vapour itself.

High VG e liquid is designed for more powerful e-cig kits, as the thicker liquid consistency means it takes more heat to evaporate. Vaping a high VG e-liquid will give you much larger and denser clouds of vapour.

Common items that VG can be found in include toothpaste, pet food and even beauty products.

There are a wide range of e-liquid types, and with so many to choose from it can sometimes prove difficult to decide which type is right for you, and best for the vape kit you’re using.

The types of e-liquid available to vapers are:

50/50 or 60VG/40PG – (or High PG)
Best suited to lower powered MTL style kits, for instance pod kits or MTL starter kits. For plus ohm MTL coils (1 ohm or more), we recommend to always use a high PG ratio e-liquid. These are the most popular types of e-liquid for beginner vapers, as they closely replicate the sensation of a cigarette and are available in strengths of up to 18mg. 50/50 liquids are sold in a 10ml bottle size only.

70VG/30PG (or higher VG)
Designed to be used with sub-ohm tanks and higher powered vape kits. VG is a thick, sweet liquid and will provide you with denser clouds of vapour and intense flavour. The thicker consistency of high VG liquids means that a plus ohm (MTL) coil cannot properly absorb the liquid, and in turn will give a poor vaping experience. Sub-ohm liquids generally will not come in a strength higher than 6mg.

Nic Salts
Salts vaporise at a lower temperature, so are also great in lower powered MTL kits. Nic salts are made with using nicotine salts in place of conventional freebase nicotine. The salts help to give a much softer throat hit even at higher strengths.

Nic salts are commonly available in either 10mg or 20mg strengths, and TPD limited to a 10ml bottle size.

Shortfills
These are nicotine free e-liquids and come in larger bottles which are only 80% filled with liquid. With the remaining space, you can add a nicotine shot to the bottle to create a nicotine e-liquid.